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Brand Dossier

Dunkin'

FDD-based analysis. Item-level data. No franchisor input.

Rank #3 on Entrepreneur 2026  |  Category: Food  |  Updated: May 2026

Ranking from Entrepreneur Media's 2026 Franchise 500. Zorzee is independent and not affiliated with Entrepreneur Media.

Source: 2026 Franchise Disclosure Document

About Dunkin'

Dunkin' is a quick-service coffee, baked goods, and beverage franchise built around morning traffic, repeat visits, drive-thru convenience, and a compact food-and-beverage operating model. The brand sells coffee, espresso drinks, donuts, breakfast sandwiches, and related menu items through stores that often depend heavily on commuter patterns and speed. For a buyer, the key issue is whether the trade area can support enough daily transactions to absorb labor, rent, food cost, royalty, advertising, and required image or equipment standards.

Source: FDD Item 1 and public profile data, rewritten by Zorzee

Numbers At a Glance

Total Investment Range
$527K to $1.8M
FDD Item 7
Franchise Fee
$40K
FDD Item 5
Royalty + Fees
10.9%
5.9% royalty + 5%+
Item 19 Disclosure
Not disclosed
Item 19 disclosure status requires item-level FDD review.

Signal Tracker

Five signals, one filing. Verdicts shown. The full reasoning is included in Pro.

Fee Load or Unit Economics MathDeal-Specific
Entry cost and ongoing fees are visible from the seed data. Underwrite Dunkin' against $527K to $1.8M, $40K, and 10.9% before assuming the brand name solves the economics. Pro
Item 19 / Revenue Disclosure QualityDeal-Specific
Revenue or earnings disclosure quality requires item-level FDD review. Pro will separate disclosed Item 19 facts from Zorzee underwriting assumptions. Pro
Litigation / Legal ContextDeal-Specific
Litigation and bankruptcy context require item-level FDD review. Pro will summarize any material Item 3 or Item 4 disclosures once extracted. Pro
System Health / Validation PoolIn Line
Public profile data lists approximately 9500 units. Pro will reconcile unit trajectory and franchised-versus-company-owned movement from Item 20. Pro
Term & Exit TermsDeal-Specific
Term, renewal, transfer, default, and exit terms require Item 17 review. Pro will show where buyers can get trapped after signing. Pro

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Full FDD Data Table

ItemFieldValue
Item 5Initial / development fee$40K
Item 6Royalty + ad/media burden10.9%
Item 7Investment range$527K - $1.8M
Item 8Required purchases / suppliersPro
Item 12Territory / exclusivityPro
Item 15Operating participationPro
Item 17Term, renewal, transfer, ROFRPro
Item 19Earnings: avg / medianPro
Item 20Total system units9,500
Item 21AuditorPro

Item 19 Earnings

Item 19 disclosure status requires item-level FDD review. Average, median, range, and the full read are included in Pro.

System Growth

Total system units: 9,500. Year-over-year trajectory is included in Pro.

Unlock the full dossier before this brand makes your shortlist.

The free page shows the source map and headline facts. Pro unlocks the Signal Tracker reasoning, Item 19 read, Item 20 trajectory, and owner-risk notes.

Unlock the Full Dossier Book the Free Zorzee Clarity Call

Paid by the reader, not the franchisor. No pitch. Nothing to sell you from the brand.