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Brand Dossier

Wingstop

FDD-based analysis. Item-level data. No franchisor input.

Rank #6 on Entrepreneur 2026  |  Category: Food  |  Updated: May 2026

Ranking from Entrepreneur Media's 2026 Franchise 500. Zorzee is independent and not affiliated with Entrepreneur Media.

Source: 2026 Franchise Disclosure Document

Wingstop is a quick-service restaurant franchise focused on cooked-to-order chicken wings, tenders, fries, sauces, sides, takeout, delivery, and digital ordering. The concept depends less on a broad menu and more on throughput, food cost control, delivery economics, and repeat demand around a narrow product category. For a buyer, the question is whether local volume and off-premises demand can support the restaurant after buildout, labor, chicken price volatility, royalty, advertising, and third-party delivery costs.

Source: FDD Item 1 and public profile data, rewritten by Zorzee
Total Investment Range
$298K to $922K
FDD Item 7
Franchise Fee
$20K
FDD Item 5
Royalty + Fees
10%
6% royalty + 4%
Item 19 Disclosure
Not disclosed
Item 19 disclosure status requires item-level FDD review.

Five signals, one filing. Verdicts shown. The full reasoning is included in Pro.

Fee Load or Unit Economics MathDeal-Specific
Entry cost and ongoing fees are visible from the seed data. Underwrite Wingstop against $298K to $922K, $20K, and 10% before assuming the brand name solves the economics. Pro
Item 19 / Revenue Disclosure QualityDeal-Specific
Revenue or earnings disclosure quality requires item-level FDD review. Pro will separate disclosed Item 19 facts from Zorzee underwriting assumptions. Pro
Litigation / Legal ContextDeal-Specific
Litigation and bankruptcy context require item-level FDD review. Pro will summarize any material Item 3 or Item 4 disclosures once extracted. Pro
System Health / Validation PoolIn Line
Public profile data lists approximately 1800 units. Pro will reconcile unit trajectory and franchised-versus-company-owned movement from Item 20. Pro
Term & Exit TermsDeal-Specific
Term, renewal, transfer, default, and exit terms require Item 17 review. Pro will show where buyers can get trapped after signing. Pro

Unlock the full dossier before this brand makes your shortlist.

The free page shows the source map and headline facts. Pro unlocks the Signal Tracker reasoning, Item 19 read, Item 20 trajectory, and owner-risk notes.

Paid by the reader, not the franchisor. No pitch. Nothing to sell you from the brand.

ItemFieldValue
Item 5Initial / development fee$20K
Item 6Royalty + ad/media burden10%
Item 7Investment range$298K - $922K
Item 8Required purchases / suppliersPro
Item 12Territory / exclusivityPro
Item 15Operating participationPro
Item 17Term, renewal, transfer, ROFRPro
Item 19Earnings: avg / medianPro
Item 20Total system units1,800
Item 21AuditorPro

Item 19 disclosure status requires item-level FDD review. Average, median, range, and the full read are included in Pro.

Total system units: 1,800. Year-over-year trajectory is included in Pro.

Unlock the full dossier before this brand makes your shortlist.

The free page shows the source map and headline facts. Pro unlocks the Signal Tracker reasoning, Item 19 read, Item 20 trajectory, and owner-risk notes.

Paid by the reader, not the franchisor. No pitch. Nothing to sell you from the brand.